The best 90 seconds of my day today were seeing this trailer for Tom Ford’s A Single Man. It made me forget to keep breathing until it was over.
When I got home from the cinema, I had to watch three other trailers for the same movie before I found the right one, so if you live in the US you probably haven’t seen this trailer. The others are just not as good, and look like they were edited before the music was selected, instead of being edited in rhythm to the (same) music like this one is. The other trailers also lay the ticking clock over the music instead of keeping them separate for a more arresting effect, as in this one:
Sometimes trailers are so bad they make me not want to see a movie that might itself be pretty good. Once in a while, however, there is a trailer that is so good it makes me not want to see the movie because it can’t possibly be as good as the trailer. I couldn’t go to Breakfast on Pluto because the trailer was too good. Now I’m afraid of seeing A Single Man.